New Episode Every Fortnight

Conversations for
Leaders Who
Care Beyond Profits

Real stories from founders, CEOs and changemakers building organisations with purpose. Charities, social enterprises, and for-purpose businesses across Aotearoa and Australia.

Care Beyond Profits podcast cover art
14 Episodes
& growing
Free to listen

"Purpose-led leaders carry more than profit targets. They carry people, communities, and the weight of why."

Azoora Ali
Azoora Ali
Host & Virtual CFO
All Episodes

Stories that matter.
Finance that follows.

Real conversations with for-purpose leaders about values, leadership, and what it takes to build something that matters.

All Episodes on Spotify

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About the Host

Azoora Ali
Chartered Accountant,
Virtual CFO, Host

I've spent 20+ years in finance, including as CFO for large New Zealand organisations managing hundreds of millions in assets. I know what good financial leadership looks like, and I know how rarely it exists in the for-purpose sector.

Care Beyond Profits is where I talk to the leaders doing the most important work, and where I bring my finance lens to stories that are usually told without one.

If you're a CEO or Executive Director of a charity, social enterprise, or for-purpose organisation, this podcast is for you. And if you need more than a podcast, I can help with that too.

Azoora Ali, host of Care Beyond Profits
20+
Years in Finance
Is This Podcast For You?

You lead with purpose.
This is your show.

Care Beyond Profits is made for leaders who carry more than financial targets, and know it.

You're a CEO, Executive Director or founder

Of a charity, NFP, social enterprise or for-purpose business in Aotearoa NZ or Australia.

You believe mission and money aren't opposites

Financial clarity is what makes your purpose sustainable, not a distraction from it.

You want honest, real conversations

No fluff. Stories from leaders who've navigated the hard parts and kept going.

Need more than a podcast?

If you're a CEO or Executive Director of a for-purpose organisation between $1M and $50M and you don't have a CFO in-house, Azoora's Virtual CFO service might be the missing piece.

Start with a free 30-minute Cashflow X-Ray. No obligation. Just clarity.

Book a Free Cashflow X-Ray
Capped at 3 spots per month. Genuine preparation required for each session.
Stay in the Loop

New episodes.
Finance insights. No noise.

Get notified when new episodes drop, plus occasional insights from Azoora on financial leadership in the for-purpose sector.